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Panini America adopts KODAK Brand Protection Solutions to protect consumer brand loyalty, reward shopping and authentication
July 15, 2014
By: DAVID SAVASTANO
Editor, Ink World Magazine
Panini America, the world’s largest sports and entertainment collectibles company, has adopted the KODAK Brand Protection Solutions extendable software platform to support its new customer rewards program. With the launch of the Panini Rewards Program, trading card and memorabilia collectors can now gain points when they purchase and trade these collectibles. “The Panini Rewards platform gives collectors the ability to collect points and use them on an industry-first platform to collect trad...
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